PART 1: THE IDEA
Enslaved by constricting underwear for 46 years, a local man's dream becomes reality when he designs
Borodino Freedomsofts,
the revolutionary men's underwear.
Joe Vecc thinks "out of the box", challenging the way
you look at men's underwear forever. Designed and sewn right here in Borodino.
PART 2: THE INTERVIEW
Interview with Joe Vecc, inventor of Borodino Freedomsofts.
Q. Joe, you say you designed this underwear for a man's comfort. Can you
elaborate?
A. Men have been discriminated against. Women have Victoria's Secret.
What do men have?
Q. How does the Wonder Bra compare with Borodino Freedomsofts?
A. It doesn't. It's just the opposite concept really.
With my Freedomsofts, less is more.
Q. Freedomsofts appear to be a combination of undershirt and
brief. Can you tell us how they differ from conventional underwear?
A. Borodino Freedomsofts keep you trim by eliminating the need for traditional underwear
by removing all excess fabric, that bind a man, and keep him from realizing his
full potential. This new revolutionary design technology was inspired by NASA. Astronauts don't wear underwear. And now men don't have to either. Borodino Freedomsofts are "frontal underwear." Designed to be
"invisible," with no panty lines.
Q. So you've removed the sides and back. Why would a man wear this new
underwear?
A. To eliminate the feeling of underwear and add comfort from harsh denim.
It doesn't support anything. It just helps organize.
They can be worn with both form-fitting jeans, khakis, dress slacks or even
sweat pants. With Borodino Freedomsofts, denim doesn't have to be harsh.
Q. So this new underwear is both comfortable and unconventional. Is there
any other reason a man might switch to Freedomsofts?
A. Front Only design
protects against urine drippage, too.
Q. Have you been contacted by major underwear manufacturers regarding your
new Borodino's?
A. Yes, Fruit of the Looms, Hanes, Jockey, the Gip, and Calvin Klein.
They've all
contacted me and expressed interest. But I'm encouraged by the Free Market spirit here in
Borodino.
I can see a future here for our manufacturing facility.
PART
3 THE TRIP TO ROCHESTER (slideshow)
Joe flies to see a patent and invention attorney in
Rochester on February 25, 2002. The small plane is piloted by Chad M.
King. They are met at the airport by Borodino Bullett reporters, Joyce Green and
Patricia Kimiak, shuttled the two men to the patent attorney's office in downtown
Rochester.
WINGS
OVER SKANEATELES
The flight back to North
Syracuse with photos taken over the
Finger Lakes and Skaneateles.
PowerPoint
presentation (680 kb) - download to your computer and run. Music: Theme from
Top Gun.
PART 4. THE AD CAMPAIGN
Featuring:
Joe Vecc and Tom Trachimowicz
model the Borodino Freedomsofts.
Tom says: " I wear my Freedomsofts with my hospital
scrubs. They're great!"
