The Post-Standard News |
||
|
Click here to go back to Bullett NewsStand. Post-Standard,
The (Syracuse, NY) April 11, 2003
COMPANY WILL LAUNCH DIRECT MAIL CAMPAIGN IN CENTRAL NEW YORK SOON. Tim Knauss Staff writer Green Mountain Energy, one of
three companies that sell green power to Niagara Mohawk customers,
announced Thursday that it has acquired the energy produced by an
11.5-megawatt wind farm in Madison.
The company plans to launch a direct mail campaign within the next
few weeks to sell the wind power to Central New York consumers, said Rich
Travaglini, regional director of sales and marketing. Customers who participate in the program don't switch power
suppliers, but pay extra for an amount of renewable energy equal to their
usage. The premium supports marketers such as Green Mountain Energy and
the generating companies they buy power from, such as PG&E National
Energy Group, owner of the Madison wind farm.
Like all generating companies, wind farm operators sell power - and
deliver it - to the state's wholesale energy market. They earn a premium
from retail customers who by the so-called "green tag" associated with the
power, which represents the environmental benefits of the renewable
energy.
Those green tags are what Green Mountain has acquired from the
Madison facility.
Green Mountain's retail product, half wind power and half
hydropower, costs 1.3 cents per kilowatt-hour extra for a Niagara Mohawk
customer. For a typical residential customer, that's about $7 a month,
company officials said.
Buying green power cuts emissions of carbon dioxide and other
pollutants associated with traditional power sources, said Thomas Rawls,
chief environmental officer at Green Mountain. Rawls said the average
homeowner's purchase of green power is equivalent to not driving a car two
days a week.
About 6,000 of Niagara Mohawk's 1.5 million customers have signed
with one of the three green power marketers. The other companies in the
program are Community Energy, of Wayne, Pa., and Sterling Planet, of
Alpharetta, Ga.
For more information, or to sign up, contact the marketers:
Community Energy :
(866) 946-3123 or www.newwindenergy.com
Green Mountain Energy :
(888) 246-6730 or www.greenmountain.com
Sterling Planet :
(800) 473-1362 or www.sterlingplanet.com
Illustration: PHOTO | ||