From June 2002 to present day

• The humble beginnings, an interview with Joe Vecc

• Joe flies to Rochester to see patent attorney - "Wings over Skaneateles" (PowerPoint)

• Freedomwear Ad Campaign Kicks Off

• Ad #1, "The Men In Need"

• Ad #2, "Strike A Pose" (with music)

• Ads the Gap doesn't want you to see (includes testimonial)

• Joe Vecc receives his first "cease and desist" letter from the Gap 

• Joe Vecc becomes a shareholder in the Gap ("I hear you need a new CEO.")

• George Bush spotted wearing freedomwear

• Consumer Reports: Which is best?

• 2003-- Joe Vecc becomes shareholder in Phillips-Van Heusen

• Design improvements continue, Jodi Baldwin stitches them up. Sample sent to Howard Stern radio show.

• The Patent Search begins

• Joe attends Phillips-Van Heusen shareholders meeting in New York City 

• 2004--Joe holds fiercely to his dream of the day when men and women aren't fashion slaves. 

One day there will be comfort for all....there will be FREEDOMWEAR.